April 17, 2026

Asset Control and Quality

Investment for the Future

The 47 Best Designer Basics That Are Worth the Investment

The 47 Best Designer Basics That Are Worth the Investment

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As fashion editor at Who What Wear, I’d like to think I know a thing or two about searching out a great new piece or a timeless classic, but it’s only recently that I learnt the trick to piecing together a truly great outfit. Let’s face it: We’re all guilty of spending valuable time agonising over what to wear in the morning, and no matter how many statement dresses or exciting new pairs of shoes I find, everything has a time and a place, and I invariably end up turning to the same forever pieces to dress up my day-to-day look. A case in point, the “basic”.

Calling anything “basic” gives it a bad rap, but rest assured in this case I don’t use basic to mean boring; instead, I’m referring to simple, understated, well-thought-out pieces that can be worn time and again, and end up being the hardest-working things in your wardrobe. Often these are the best investments you can make (and well worth spending a little extra money on for their sheer cost per wear), as these core pieces can be building blocks in creating the perfect capsule wardrobe.

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Sarah wears The Frankie Shop blazer.

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