“The financial investment industry has developed significantly in the business-to-business (B2B) sec..

“The financial investment industry has developed significantly in the business-to-business (B2B) sector, but the business-to-consumer (B2C) side often uses technology that is lagging several years behind. Based on my experience running platforms like TikTok and Google, I will be aiming for this niche.”

Kim Seung-yeon, CEO of Next Securities, expressed his ambition in an interview with Maeil Economy for the first time in the Korean media.

CEO Kim is a former multinational information technology (IT) company that is rare in the financial investment industry. After entering the financial investment industry as a representative of Toss Securities in 2023, it achieved the No. 1 overseas stock market share in a short period of time and turned the company into a surplus. After moving to Next Securities in October last year for a new challenge, he is currently focusing on developing a mobile trading system (MTS) using artificial intelligence (AI).

Starting from Hyundai Futures in 1997, Next Securities has been growing around B2B domestic and foreign derivatives brokerage, and when CEO Kim was recruited, he declared a vision to transform into an AI-based digital brokerage-oriented company and changed his name to Next Securities. “Now, we are watching the same news with college students investing 2 million won and wealthy people investing 2 billion won,” CEO Kim said. “We are trying to overcome these limitations by providing a personalized platform using AI technology.”

MTS, which is scheduled to be released in the first half of next year, is characterized by greatly strengthening the provision of personalized investment information. CEO Kim explained, “The number of people investing in U.S. stocks has increased significantly due to the Seohak Ant craze, but the reality is that many of them do not go to Tesla and Amazon’s homepages and look for investor relations documents,” adding, “Next Securities MTS solves this problem by showing investment information of stocks of interest in 15-20 seconds.”

AI analyzes investment-related information such as news, public data, and analyst reports, and automatically makes a video to recommend it according to individual investment interests. Through this, Next Securities aims to provide investors with optimized user experience (UX) in the AI era.

CEO Kim’s major achievements in the short period of time since taking office are the fact that he attracted 15 billion won worth of investment from Interactive Brokers (IBKR), the largest online brokerage in the U.S.

“This is the first time an overseas listed securities company has invested in a domestic securities company,” he said. “Since we have secured a strong investment partner called IBKR, we have prepared a bridgehead to launch AI-based MTS directly in the U.S. market.”

CEO Kim also expressed his ambition to grow Next Securities into Korea’s leading securities company like K-pop and K-food in the long run. “When I was working at TikTok, I was very impressed to see it top the charts around the world, including the United States, even though I pre-released BTS (BTS) songs in Korean,” he said. “That will happen in the securities sector in the future.”

CEO Kim Seung-yeon △ Born in 1980 △ Master of Science in KAIST Bio and Brain Engineering △ 2007 General Manager of Global Customer Affairs for Asia-Pacific at Google △ 2015 CEO of Mitsubishi Motors △ 2019 CEO of TikTok Southeast Asia △ 2023 CEO of Toss Securities △ 2024 CEO of Next Securities

[Reporter Kim Daeun / Photo by Reporter Lee Seung Hwan]